In an era where consumers prioritise transparency and ethical sourcing, QR codes on packaging have emerged as a powerful tool to bridge the gap between consumer demand and product information. Recent research by GlobalData underscores the growing preference among...
You see them printed everywhere nowadays and for various applications. The QR Code is easy to use, even though it may look slightly confusing to the naked eye. You do not need to download a specific application to be able to instantly scan, this functionality is...
Bar and QR codes have seemingly spread to every aspect of modern life, but this ubiquity is not an absolute necessity. MIT scientists have pioneered an innovative concealed tagging system called BrightMarker. This cutting-edge technology involves integrating...
One of Unilever’s products, Persil is adding accessible QR codes (AQR), developed with Zappar. The QR will be added to a range of packs. The AQR codes aim to provide access to the full product information to the UK’s 2 million blind or partially sighted. The QR code...
eCommerce had been steadily rising, but the pandemic took online shopping to new levels. Unfortunately, this has created an ideal channel for counterfeiters. Globally, counterfeiting, including online and in-store purchases, are predicted to exceed £2.5 Trillion in...
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