In a UK first, Sainsbury’s supermarket is trialling new scan, pay and go technology that will allow customers in a London Clapham convenience store to pay for products in-store using their smartphone.

The pilot reflects consumers’ desire for convenience, time-saving and a new trend to buy less, but multiple times during the week.

At both the convenience store, opposite Sainsbury’s head office in Holborn, central London, and six supermarkets where a new approach is being tested, the new schemes enthesis is on food to go, and sees changes from layout to checkout.

Using the latest version of the SmartShop app, customers visiting the Clapham North Station Local can use their smartphones to scan food item barcodes as they go and then pay for it through the app, from anywhere in the store, using Apple Pay.

Customers can already use SmartShop in 68 Sainsbury’s supermarkets. The scan, pay & go trial in Clapham will take this technology to the next level. Instead of paying for your shopping at a designated till point, Clapham customers can pay for their basket even faster and from anywhere in the store by scanning a Smartshop exit area QR code.

Shifts in consumer behaviour such as the consumption of breakfast at work play a strong role in how shelves are stocked.