The way we search online is changing fast. Google’s newly launched AI Mode, powered by its advanced Gemini 2.5 model, is redefining how users interact with search engines. Instead of the traditional list of links, AI Mode delivers intelligent, conversational summaries alongside suggested follow-up questions, creating a more dynamic and user-friendly experience.
So, what does this mean for businesses like ours at Custom Labels Ltd – and for our customers?
Available in the UK to users aged 18+ with English as their default language, AI Mode can be switched on via Google Search Labs, either through a desktop browser or the Google app.
Once enabled, users can type, speak, or even upload images to interact with AI-enhanced search results. The goal? Faster, clearer, and more personalised answers, reducing the need to scroll through multiple web pages.
But while this spells convenience for users, it presents both a challenge and opportunity for businesses aiming to stay visible online.
What This Means for Businesses
According to LOCALiQ’s 2025 UK State of Digital Marketing Report, 53% of businesses are already using AI in their marketing – a huge jump from just 21.1% the previous year.
And of those leveraging AI:
- 63% use it for written content
- 44% for marketing automation
- 32% for graphic design
- 31% for image/video generation
At Custom Labels Ltd: Shaping Content for the Future
We’re already making proactive changes at Custom Labels Ltd. From reviewing how we answer customer queries on our site, to structuring our content for search engines and AI platforms, our focus is on clarity, context, and trustworthiness.
As a trusted name in labelling solutions, we know our clients rely on us to stay ahead, and that includes staying visible in the ever-evolving digital space.
AI isn’t coming, it’s here. For businesses of every size, adapting to this shift isn’t optional. Whether you’re focused on SEO, customer engagement, or brand visibility, aligning a businesses digital strategy with AI Mode is fast becoming essential.
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