Pareto FM, a leading UK and Ireland provider of engineering and workspace solutions, has unveiled a refreshed brand identity and leadership structure. This marks a key step in the company’s growth, reinforcing its commitment to delivering high-quality engineering and facilities services with agility, technical expertise, and long-term client partnerships.
Founded in 2014, Pareto FM has earned a reputation for precision and reliability across complex estates. The integration of Sowga has further strengthened the company’s technical services, compliance, and project delivery capabilities. The refreshed brand signals a confident, data-informed, and delivery-focused business, ready to scale while staying true to the values that have defined its first decade.
Leadership Driving Growth and Collaboration
James Clarke, Chief Executive Officer, commented:
“We’ve assembled an exceptional leadership team that combines technical depth, commercial insight, and operational experience, all focused on delivering even greater value for our clients.”
Alongside Clarke, Kelly Holt (Chief Commercial Officer) and Will Metcalfe (Chief Operating Officer) bring market-leading expertise across engineering, data, technology, and client engagement. Founder Andrew Hulbert remains involved as Vice Chair, ensuring continuity of the company’s culture and values.
Holt added:
“Our evolution allows us to stay agile and enhance our capability while maintaining the partnership and flexibility our clients value. It keeps us aligned to what our clients need today and in the future.”
Supporting Pareto FM with Long-Lasting Asset Identification
Custom Labels Ltd is proud to support Pareto FM with our Ultimate Asset Tag™, a polycarbonate permanent tag designed for extreme environments. With thicker construction than even our UltraTuff range, the Ultimate tag offers superior resistance to impact, scratches, UV light, chemicals, chemical cleaning, and saltwater.
The Ultimate Asset Tag™ is ideal for assets exposed to tough conditions, including laptops, tablets, construction equipment, marine infrastructure, and high-value tools. Its durability and heat resistance make it perfect for industries such as aviation, construction, and marine, where reliable asset identification is critical.
Why Choose Custom Labels for Asset Tags?
Our team provides expert advice, fast quotations, and sample tags to help businesses implement long-term asset management solutions. By partnering with Custom Labels, companies like Pareto FM can protect valuable equipment, maintain operational efficiency, and ensure assets are clearly identified even in the harshest environments.
Explore our range of durable labels and tags today, and see how Custom Labels Ltd can support your asset identification needs for years to come.


Recent Comments