When saltwater, UV exposure, and constant handling are daily realities, only the most durable asset tag will do. Here’s how Custom Labels Ltd has kept one of the UK’s most demanding port operators reliably tagged for years.
For several years, Ports of Jersey has relied on Custom Labels Ltd to supply the Ultimate Asset Tag™ across their operations. It’s a relationship built on consistent product quality, reliable delivery, and a label that simply doesn’t give up no matter what the Channel Islands weather throws at it.
The challenge: asset tagging in a marine environment
Ports are tough environments for any label. Assets move constantly between indoor and outdoor settings, endure saltwater spray, UV light, chemical cleaning, and physical knocks often all in the same day. Standard asset tags peel, fade, or delaminate. When that happens, asset tracking breaks down.
Ports of Jersey needed an asset tag that could keep up. Not just survive, but remain fully legible and securely adhered across everything from marine infrastructure and vehicles to high-value tools and equipment used dockside and beyond.
Why the Ultimate Asset Tag™
The Ultimate Asset Tag™ is the most durable non-metal label in the Custom Labels range. It was specifically developed for environments where standard and even heavy-duty labels fall short.
For a port operator like Ports of Jersey, that specification isn’t a list of nice-to-haves it’s the minimum requirement. The Ultimate Asset Tag™ meets it with room to spare, which is precisely why the relationship has endured.
Ultimate Asset Tag™ — key properties
- Thicker construction than even the UltraTuff asset tag
- Outstanding resistance to saltwater and moisture
- Superior UV, impact, and scratch resistance
- Resistant to chemicals and chemical cleaning agents
- Withstands extremes of heat and cold
- Designed for aviation, construction, and marine applications
- Suitable for external road and marine infrastructure
Variable data and quality control
Asset labelling at scale is rarely straightforward. Every tag typically needs unique data, serial numbers, barcodes, QR codes, asset references and any error in that data means a label that’s worse than useless. At Custom Labels Ltd, variable data handling is a core competency, not an afterthought.
Every order goes through our in-house quality control process before it leaves our facility in Bridgwater, Somerset. We check print quality, adhesion, variable data accuracy, and finished dimensions to ensure what arrives on site matches exactly what was ordered. For a client like Ports of Jersey, where asset tracking integrity matters operationally, that QC rigour is part of why they keep coming back.
Consistent supply, reliable delivery
Long-term supplier relationships are built on more than product quality. They’re built on knowing an order will arrive correctly, on time, every time. Custom Labels Ltd has supplied Ports of Jersey across multiple orders over multiple years and that consistency is something we take seriously.
We ship nationwide from our base in Somerset, and our repeat clients tell us that reliability of supply is just as important as the product itself. When you’re managing assets across a busy port, the last thing you need is uncertainty about your label stock.
A trusted UK manufacturer with global reach
Founded in 1997, Custom Labels Ltd has grown from a small specialist manufacturer into one of the UK’s leading suppliers of asset labels, equipment tags, and graphic overlays. Our client base includes British Gas, BAE Systems, British Airways, McLaren, BMW, LEGO, Jaguar Land Rover, and many others alongside organisations like Ports of Jersey who depend on us for specialist, high-performance labelling solutions.
We’re a small, dedicated team but that’s a strength, not a limitation. It means every order gets proper attention, and clients deal with people who genuinely know the product.
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