Costa Coffee was bought by Coca Cola last week from Whitbread in a deal worth 3.9bn. Whitbread had plans in place to spin off the chain as a separate entity, but the price received from Coca Cola was deemed to be far higher than if Costa had been demerged into a stand-alone company on the stock market.

Whitbread will now look to focus their efforts on its Premier Inn business in the UK and Germany. Money from the sale would be used to expand the Premier Inn chain, return some cash to shareholders, pay down debt and boost the pension fund.

Whitbread bought Costa in 1995 for just £19m. At the time Costa had 39 UK outlets. The company now boasts 2,400 UK outlets as well as an additional 1,400 in 31 overseas markets. Costa Coffee is currently the largest UK coffee chain in the UK and the worlds second largest. It will now look to triple its presence in China, where it is second only to Starbucks.

Custom Labels UK has just completed an asset label order for Whitbread which will be used in a variety of environments including hotels, holiday parks, cafes, fast-food outlets and restaurants. Due to the nature of the application the labels need to be extremely robust, yet cost-effective. Therefore, after a number of Whitbread trials the Ultimate tag was chosen. The tag is suitable for textured/rough surfaces and laminated with a photo quality gloss clear polycarbonate. The weatherproofing of the tag has proven to be the perfect solution for many happy customers.

The asset tag is one of our newest products developed to utilise durable and photo quality under surface printing with a choice of both low and high-density adhesives. The label can include full colour logos, sequential numbering, bar and QR codes. Although the tag is one of our more premium products, the long term performance is second only to anodised aluminium tags. 

We offer the Ultimate asset tag with a under surface printed 250 micron semi rigid gloss or textured polycarbonate combined with a choice of three high performing adhesives, which provides ‘ULTIMATE’ durability.

For an quotation contact us at www.customlabels.co.uk and quote ‘Ultimate Asset Labels’.